Eva Franco Fall/Winter 2009 at Scottsdale Fashion Week

The first outfit is going to be a dress called Alexia and she is a printed green dress with stretch satin and I designed the belt and went along with it and its one of these dresses that works universally on a lot of different body types and it is a lot of color for Fall but when you walk in you certainly get an impact. I think second one is a staples dress with little stud detailing on the belt and everything is made in L.A. by the way.

I think the current collection is probably inspired by spending some time in London, there is a lot of wonderful traditional British tailoring techniques that they use. I have gone to Paris and actually the print that you saw in the green dress was a color combination that I saw at flee market on beautiful vintage scarf so. I really I'm just always open to seeing what's going on in free markets around the world whether it is in China or when I go to Paris I go always to the flee markets. I try to design a sort of a day time dress that can work into the evening I think that we have such a busy lives nowadays that we have to dress ourselves in the morning and make it work from business to casual to evening and that's the challenge. Being Hungarian I think informs me a lot about sort of this fairytale Eastern European like sensibilities where I use a lot of ethnic embroideries. I think the colors are really vibrant the way it is in the Hungarian culture.

It's been a very interesting year, I opened my first store, my own Eva Franco store this year in Irvington, Virginia and that certainly in this current economic climate it was a risk and I'm very glad that I did. I like really seeing my customer in person, seeing what their demands are what their lifestyles is like.

I think it was a great opportunity to come to Scottsdale and really be part of this amazing event I think we're raising money for charities and I strongly believe in that and I just really love the whole lifestyle that Scottsdale, Arizona has. It's relaxed yet there's definitely style in the air which I love and its been a really great event.

Well I am a big fan of Michelle Obama and I would love for her to be wearing my designs, I think that she sort of epitomizes women's lifestyles right now, I mean she's just a force to be reckoned with and I just think she's really bringing back fashion to the White House in a really tangible modern way and to dress her would be such an honor.